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	<title>Dissident Books::Publisher &#187; viral marketing</title>
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		<title>&#8220;Fantastic Book Marketing: A Great Example&#8221; from thecreativepenn.com</title>
		<link>http://dissidentbooks.com/blog/2009/08/14/fantastic-book-marketing-a-great-example-from-thecreativepenncom/</link>
		<comments>http://dissidentbooks.com/blog/2009/08/14/fantastic-book-marketing-a-great-example-from-thecreativepenncom/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 16:15:55 +0000</pubDate>
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				<category><![CDATA[news]]></category>
		<category><![CDATA[Creative Penn]]></category>
		<category><![CDATA[Joanna Penn]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[Here&#8217;s a very helpful article from Joanna Penn&#8217;s thecreativepenn.com on how Wired For War does all the right things to attract readers.   I find this piece both inspirational and pratical: I constantly need to remind myself that the days of sending advance reading copies to magazines and newspapers and hoping for a review are over!  There [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a <a title="Fantastic Book Marketing" href="http://www.thecreativepenn.com/2009/06/30/book-marketing-example-wired-for-war/comment-page-1/#comment-2391" target="_blank">very helpful article</a> from Joanna Penn&#8217;s thecreativepenn.com on how <em>Wired For War </em>does all the right things to attract readers.   I find this piece both inspirational and pratical: I constantly need to remind myself that the days of sending advance reading copies to magazines and newspapers and hoping for a review are over!  There are better and more effective ways to get the word about your releases.</p>
<p>I&#8217;ll give more thought to video and audio marketing&#8230;  definitely.</p>
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